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253. 
Cover image for Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
254. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
Available: Copies:
255. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport
Available: Copies:
256. 
Cover image for Media and journalism : new approaches to theory and practice
by 
Bainbridge, Jason, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Media and journalism : new approaches to theory and practice / Bainbridge, Jason, author.
Available: Copies:
257. 
Cover image for Introduction to sport marketing
by 
Smith, Aaron, 1972-
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing and social media -- 13. Sport marketing implementation and control.
Available: Copies:
258. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2015
Excerpt: 
Reputation management -- Ethics and communication -- Media relations -- Social media
Available: Copies:
259. 
Cover image for Succeeding with your master's dissertation : a step-by-step handbook
by 
Biggam, John, author.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of
Available: Copies:
260. 
Cover image for Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
by 
Wenger, Etienne, 1952-
Format: 
Books
Publication Date 
2015
Excerpt: 
higher education. The book combines a strong theoretical perspective grounded in social learning theories
Available: Copies:
by 
Burns, Yvonne, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Law and legislation -- South Africa.
Available: Copies:
262. 
Cover image for Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for
Available: Copies:
263. 
Cover image for Applying communication theory for professional life : A practical introduction.
by 
Dainton, Marianne.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Assumptions of Politeness Theory -- Preserving Face -- Social Exchange Theory -- Assumptions of SET -- Core
Available: Copies:
264. 
Cover image for Interracial communication : theory into practice
by 
Orbe, Mark P., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Media -- Media Theories: An Introduction -- Cultivation Theory -- Cultural Studies -- Social Learning
Available: Copies:
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