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2. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations
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3. 
Cover image for Making sense of media : key texts in media and cultural studies
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2005
Excerpt: 
the First -- Mythologies / In Practice: A Semiotic Analysis of a Sea Shell -- Metaphors We Live By
Available: Copies:
by 
Yule, George, 1947-
Format: 
Books
Publication Date 
2005 1997
Excerpt: 
-formation processes -- Morphology -- Grammar -- Syntax -- Semantics -- Pragmatics -- Discourse analysis -- Language
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5. 
Cover image for Visual research : an introduction to research methodologies in graphic design
by 
Noble, Ian, 1960-2013.
Format: 
Books
Publication Date 
2005
Excerpt: 
discussion of problem-solving processes in the field of graphic design and design analysis. It examines areas
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6. 
Cover image for Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Format: 
Books
Publication Date 
2005
Excerpt: 
buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of
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by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.
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8. 
Cover image for Financial management : theory and practice
by 
Brigham, Eugene F., 1930-
Format: 
Books
Publication Date 
2005
Excerpt: 
Flows -- Cash Flow Estimation and Risk Analysis -- Real Options -- Analysis of Financial Statements
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by 
Milkovich, George T.
Format: 
Books
Publication Date 
2005
Excerpt: 
The pay model -- Strategic perspectives -- Defining internal alignment -- Job analysis
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10. 
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product
Available: Copies:
by 
Russo, Charles J.
Format: 
Books
Publication Date 
2005
Excerpt: 
financing: privatization -- A critical analysis of school choice, educator accountability and the new
Available: Copies:
by 
Dunning, Eric.
Format: 
Books
Publication Date 
2005
Excerpt: 
afterword, Dunning and Sheard now provide a sociological analysis of the major developments that have taken
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