with theory and real-life application, making use of a number of pedagogical features including case

Industrial marketing -- Case studies.

Strategic planning -- Case studies.

Brand name products -- Case studies.

emerging topics, while offering a wealth of case studies and other learning tools to help students put

emerging topics, while offering a wealth of case studies and other learning tools to help students put

of teaching practice. Case studies and 'What does this mean for you?' boxes in every chapter take

studies throughout to give context to the ideas discussed. Statistics for Business and Economics features

Strategic planning -- Case studies.

Business enterprises -- Finance -- Case studies.

-being of millions of people, and sparks organized resistance to its goals and policies. Frequent case

Entrepreneurship -- Case studies.