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265. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Listening to the Consumer -- ch. 8 The Brands Show Some Interest -- ch. 9 Mobile as a Natural Progression
Available: Copies:
266. 
Cover image for Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities
Available: Copies:
267. 
Cover image for The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
by 
Harnish, Verne.
Format: 
Books
Publication Date 
2012
Excerpt: 
consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to
Available: Copies:
268. 
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost
Available: Copies:
269. 
Cover image for The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
by 
Rao, Ajit, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer satisfaction.
Available: Copies:
270. 
Cover image for Economics : a complete introduction
Economics : a complete introduction
Economics : a complete introduction
by 
Coskeran, Thomas.
Format: 
Books
Publication Date 
2012
Excerpt: 
Introducing economics -- Part one. Microeconomics. -- How markets work -- How consumers behave
Available: Copies:
271. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About
Available: Copies:
272. 
Cover image for Advertising theory
Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer
Available: Copies:
274. 
Cover image for Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy can have a dramatic impact on how consumers interact with that business. But even more importantly
Available: Copies:
276. 
Cover image for Public finance : an international perspective
Public finance : an international perspective
Public finance : an international perspective
by 
Greene, Joshua E.
Format: 
Books
Publication Date 
2012
Excerpt: 
management problems -- C.Consequences for efficiency -- D.Consequences for consumers -- E.Pricing at state
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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