The student as person brand : the extent to which Crawford College Sandton shape its students' identities

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

South Africa's political economy : the brand state of our nation

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Wear your brand : a study on co-branding and brand associations in the fashion industry

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

An analysis of the strategy behind the fringe

Patriotic advertising : illusion or reality?