Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience