The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

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Practice of public relations 3A : (PRPR7311). Study reader

CIMA official revision cards. Management level. Paper

Context planning and channel innovation : reading pack

Business literacy. Textbook

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding