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265. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
-Attributable Incrementality -- Incrementality Measurement -- Impact Assessment -- Action-Result Effect Estimation -- Profit
Available: Copies:
266. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
attitude -- Dimensions of attitude -- Attitude formation -- Attitude measurement -- Functions of attitudes
Available: Copies:
267. 
Cover image for Strategies for comparative research in political science
by 
Peters, B. Guy, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Conclusion -- 4.Measurement and Bias -- The traveling problem -- Typologies -- Triangulation -- Nominal
Available: Copies:
268. 
Cover image for The performance management handbook for emerging markets : the world of work and performance management
by 
Bussin, Mark.
Format: 
Books
Publication Date 
2013
Excerpt: 
measurement of human capital -- Developing an output-driven performance plan -- The traditional approach to
Available: Copies:
270. 
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
models -- Historical perspective -- The beginning of measurement -- A need for academic rigour and
Available: Copies:
271. 
Cover image for Measuring the user experience : collecting, analyzing, and presenting usability metrics
by 
Tullis, Tom (Thomas)
Format: 
Books
Publication Date 
2013
Excerpt: 
User interfaces (Computer systems) -- Measurement.
Available: Copies:
272. 
Cover image for Victimology : the essentials
by 
Daigle, Leah E.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- What Is Child Maltreatment? -- Measurement and Extent of Child Maltreatment -- Who Are Victims of Child
Available: Copies:
273. 
Cover image for The fundamentals of political science research
by 
Kellstedt, Paul M., 1968-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Overview -- 5.1.Getting to Know Your Data -- 5.2.Social Science Measurement: The Varying Challenges of
Available: Copies:
274. 
Cover image for Well-being research in South Africa
by 
Wissing, Marié P., editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
resilience in individuals, families, and groups, measurement issues, and coping process, the role of personal
Available: Copies:
275. 
Cover image for Methods of clinical epidemiology
by 
Doi, Suhail A. R., editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
quantitative measurements / Abhaya Indrayan -- Disagreement plots and the intraclass correlation in agreement
Available: Copies:
276. 
Cover image for Victimology : theories and applications
by 
Burgess, Ann Wolbert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Crime and victimology -- Measurement of crime and victimization -- Theories of victimization
Available: Copies:
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