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265.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001

Available: Copies:

266.

Cover image for Essentials of entrepreneurship and small business management

Essentials of entrepreneurship and small business management

Essentials of entrepreneurship and small business management

by

Zimmerer, Thomas.

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001

Available: Copies:

267.

Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--

Strategy bites back : it is a lot more, and less, than you ever imagined--

Strategy bites back : it is a lot more, and less, than you ever imagined--

by

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001

Available: Copies:

268.

Cover image for The waiter & waitress and waitstaff training handbook : a complete guide to the proper steps in service for food & beverage employees

The waiter & waitress and waitstaff training handbook : a complete guide to the proper steps in service for food & beverage employees

The waiter & waitress and waitstaff training handbook : a complete guide to the proper steps in service for food & beverage employees

by

Arduser, Lora.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018329.html

Format:

Books

Publication Date

2005

Excerpt:

Table service -- Handbooks, manuals, etc.

Available: Copies:

269.

Cover image for Understanding HIV/AIDS stigma : a theoretical and methodological analysis

Understanding HIV/AIDS stigma : a theoretical and methodological analysis

Understanding HIV/AIDS stigma : a theoretical and methodological analysis

by

Deacon, Harriet.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014582167&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://www.hsrcpress.ac.za/product.php?productid=2088&freedownload=1
http://www.hsrcpress.ac.za/user_uploads/tblPDF/2088_00_Understanding_HIV_AIDS_Stigma%7E01042005010749PM.pdf

Format:

Electronic Resources

Publication Date

2005

Excerpt:

=service&doc_library=BVB01&doc_number=014582167&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

Available: Copies:

270.

Cover image for Diversity management : for business success

Diversity management : for business success

Diversity management : for business success

by

Human, L. N.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014580025&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

271.

Cover image for Ten deadly marketing sins : signs and solutions

Ten deadly marketing sins : signs and solutions

Ten deadly marketing sins : signs and solutions

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html

Format:

Books

Publication Date

2004

Excerpt:

's product and service policies need tightening -- Your company's brand-building and communication skills are

Available: Copies:

272.

Cover image for The new division of labor : how computers are creating the next job market

The new division of labor : how computers are creating the next job market

by

Levy, Frank, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/prin051/2003065497.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015005788&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010632195&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/prin051/2003065497.html
Publisher description http://catdir.loc.gov/catdir/description/prin051/2003065497.html

Format:

Books

Publication Date

2004

Excerpt:

service representative, a pair of successful chefs, a cardiologist, an automotive mechanic, the author

Available: Copies:

273.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html">http

Available: Copies:

274.

Cover image for How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

by

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001

Available: Copies:

275.

Cover image for E-commerce and information technology in hospitality & tourism

E-commerce and information technology in hospitality & tourism

E-commerce and information technology in hospitality & tourism

by

Zhou, Zongqing.

Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003009190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010317016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

276.

Cover image for Marketing channels : a management view

Marketing channels : a management view

Marketing channels : a management view

by

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing Channel Systems -- Marketing Channels for Services -- International Channel Perspectives -- Cases.

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Aaker, David A.

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(3)

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(3)

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