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2785. 
Cover image for Principles of managerial finance
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Environment of Managerial Finance -- Ch. 2. Financial Statements and Analysis -- Ch. 3. Cash Flow and
Available: Copies:
2786. 
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2005
Excerpt: 
demands -- The production of media culture -- Media content : issues, concepts and methods of analysis
Available: Copies:
2787. 
Cover image for The future of men
by 
Salzman, Marian L.
Format: 
Books
Publication Date 
2005
Excerpt: 
analysis show that being male is not what it used to be. "M-ness" means much more today than it ever has
Available: Copies:
2789. 
Cover image for Software quality engineering : Testing, quality assurance, and quantifiable improvement
2790. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table 3.2 Why not view profitability by customer? -- Table 4.1 Retention analysis Table 4.2 Calculating
Available: Copies:
2791. 
Cover image for Theories of human communication
by 
Littlejohn, Stephen W.
Format: 
Books
Publication Date 
2005
Excerpt: 
cybernetic tradition -- Bona fide group theory -- Input-process-output model -- Fisher's interaction analysis
Available: Copies:
2792. 
Cover image for Visual research : an introduction to research methodologies in graphic design
by 
Noble, Ian, 1960-2013.
Format: 
Books
Publication Date 
2005
Excerpt: 
discussion of problem-solving processes in the field of graphic design and design analysis. It examines areas
Available: Copies:
2793. 
Cover image for Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Format: 
Books
Publication Date 
2005
Excerpt: 
buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of
Available: Copies:
2794. 
Cover image for Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2005
Excerpt: 
-product businesses: building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness
Available: Copies:
2795. 
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product
Available: Copies:
by 
Russo, Charles J.
Format: 
Books
Publication Date 
2005
Excerpt: 
financing: privatization -- A critical analysis of school choice, educator accountability and the new
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