What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study