Business calculations

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Analysing how the EFF have built their brand in the last 4 years

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Are international fashion retailers taking aim at Mr Price based brand equity?

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

Organisational behaviour : global and Southern African perspectives

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy