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169. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer
Available: Copies:
170. 
Cover image for Marketing without advertising : brand preference and consumer choice in Cuba
by 
Morales, Emilio, 1969-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio
Available: Copies:
171. 
Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
172. 
Cover image for The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
by 
Harnish, Verne.
Format: 
Books
Publication Date 
2012
Excerpt: 
consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to
Available: Copies:
173. 
Cover image for Public finance : an international perspective
by 
Greene, Joshua E.
Format: 
Books
Publication Date 
2012
Excerpt: 
management problems -- C.Consequences for efficiency -- D.Consequences for consumers -- E.Pricing at state
Available: Copies:
174. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
Available: Copies:
175. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About
Available: Copies:
176. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
by 
Melville, N. J. (Neville John)
Format: 
Books
Publication Date 
2011
Excerpt: 
The Consumer Protection Act made easy / Melville, N. J. (Neville John)
Available: Copies:
178. 
Cover image for Introduction to consumer behaviour
by 
Joubert, Pierre.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to consumer behaviour / Joubert, Pierre.
Available: Copies:
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
180. 
Cover image for Tourism : concepts and practices
by 
Walker, John R.
Format: 
Books
Publication Date 
2011
Excerpt: 
consumers and professionals. Special geography spotlights examine the reasons people travel and the places
Available: Copies:
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