Putting the window back on display : innovation in South African window display

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Stilettos : decorating the stiletto

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Lending a helping hand : how alcohol can make a difference