Exploring the role of nostalgic brand communication in the Afrikaner market

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Product placement in the era of digital technologies

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Stilettos : decorating the stiletto

The lonely generation

Celebrity endorsements : celebrities steal the limelight