Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

Product placement in the era of digital technologies

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Celebrity endorsements : celebrities steal the limelight

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity