How corporate social responsibility can contribute to Vanderbijlpark Works image

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

SAICA student handbook, 2016/2017. Volume 3, Legislation

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries