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277. 
Cover image for Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
: Experimentation and Test Markets -- 10 The Concept of Measurement -- 11 Using Measurement Scales to Build
Available: Copies:
278. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
evaluation school of corporate communication -- The performance measurement school of corporate communication --
Available: Copies:
279. 
Cover image for Statistical methods for financial engineering
by 
Remillard, Bruno.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Parameters Estimation of the CIR Model Using Zero-Coupon Bonds -- 5.3.3.1.Measurement and Time Scales -- 5.3
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280. 
Cover image for Ecosystems and human health : toxicology and environmental hazards
by 
Philp, Richard B.
Format: 
Books
Publication Date 
2013
Excerpt: 
of Radiation -- Types of Radioactive Energy Resulting from Nuclear Decay -- Measurement of Radiation
Available: Copies:
281. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
-Attributable Incrementality -- Incrementality Measurement -- Impact Assessment -- Action-Result Effect Estimation -- Profit
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282. 
Cover image for Collaborative leadership : building relationships, handling conflict, sharing control
by 
Archer, David, 1961-
Format: 
Books
Publication Date 
2013
Excerpt: 
measurement compass - with eight directions -- Measure the three legs of the stool - governance, operations
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by 
Peters, B. Guy, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Conclusion -- 4.Measurement and Bias -- The traveling problem -- Typologies -- Triangulation -- Nominal
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by 
Tullis, Tom (Thomas)
Format: 
Books
Publication Date 
2013
Excerpt: 
User interfaces (Computer systems) -- Measurement.
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285. 
Cover image for Modern research methods for the study of behavior in organizations
by 
Cortina, Jose M.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Jeffrey M. Stanton -- pt. 2 Research Design and Measurement -- ch. 8 Use of Conditional Reasoning to
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by 
Kellstedt, Paul M., 1968-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Overview -- 5.1.Getting to Know Your Data -- 5.2.Social Science Measurement: The Varying Challenges of
Available: Copies:
287. 
Cover image for Well-being research in South Africa
by 
Wissing, Marié P., editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
resilience in individuals, families, and groups, measurement issues, and coping process, the role of personal
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by 
Doi, Suhail A. R., editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
quantitative measurements / Abhaya Indrayan -- Disagreement plots and the intraclass correlation in agreement
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