Brand building in the poultry industry alchemy research project

Leveraging customer service to build brand equity

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Brand identity : the evaluation of Shoprite brand's identity vs brand image

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

Speech-language therapy in a school context : principles and practices

Branding the ordinary