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1. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
of processes -- Paradigms of research -- Models of the hierarchy of effects -- Learning hierarchy
Available: Copies:
2. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
commerce, and intrabusiness EC -- -- pt. 4. Other EC models and applications -- 9. E-government, e-learning
Available: Copies:
3. 
Cover image for Keys to educational psychology
by 
Eloff, Irma.
Format: 
Books
Publication Date 
2004
Excerpt: 
/ Cecilia Bouwer -- Acquisition of mathematics literacy / Drienie Naudé -- Learning styles / Pieter du Toit
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by 
Nordmann, Lorraine.
Format: 
Books
Publication Date 
2004
Excerpt: 
Thomson Learning,
Available: Copies:
5. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence
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6. 
Cover image for Consumers
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives
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7. 
Cover image for Communication between cultures
by 
Samovar, Larry A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Wadsworth/Thomson Learning,
Available: Copies:
8. 
Cover image for Criminological theory
by 
Williams, Franklin P.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Subculture theories -- Labeling theory -- Conflict theory -- Social control theory -- Social learning theory
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by 
Freeman, Eric, 1965-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Using research in neurobiology, cognitive science and learning theory, this text loads patterns
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by 
Schneider, Gary P.
Format: 
Books
Publication Date 
2003
Excerpt: 
Thomson Learning
Available: Copies:
by 
Maurer, Ed
Format: 
Books
Publication Date 
2003
Excerpt: 
Thomson Delmar Learning
Available: Copies:
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