Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Know your consumer rights : pocket guide to the Consumer Protection Act

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Is reality TV challenging and shifting our perceptions and understanding of reality?

Implications of the Consumer Protection Act for the South African cosmetics industry

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors