Capital assets pricing model.

development : the marketers role -- Pricing it right : strategies, applications, and pitfalls -- Integrated

rates of discount -- The capital asset pricing model -- The cost of capital and capital structure

. International marketing logistics -- 15. International market communication -- 16. International pricing

weighted average of realized volatilities - explores the implications of various popular models for pricing

Collini -- Customer profitability accounting in the context of hotels / Vira Krakhmal -- Room rate pricing

positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

-- Pricing for profit -- Understanding ratios -- Mastering the cash cycle -- Financing growth -- Business

-- Pricing Strategies -- Implementing and controlling the strategic sports marketing process -- Implementing

-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease