-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Finance, Public -- Law and legislation -- South Africa.

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

digital public relations executives. Primarily, these are all online storytellers and this book aims to

-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media

damages -- Legal and public policy considerations that have justified the statutory development of the law

-- Crisis management and crisis communication in private and public organizations -- Crisis consulting firms

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

customers and communicating customer value and advertising -- Promoting products : public relations and