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Print
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
of social media is placing new demands on marketers and sales managers around the world. Despite this
Available: Copies:
290. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12
Available: Copies:
291. 
Cover image for The handbook of political economy of communications
by 
Wasko, Janet, 1945-, Hrsg. (DE-588)124060943
Format: 
Books
Publication Date 
2014
Excerpt: 
SOCIAL SCIENCE / Media Studies / bisacsh.
Available: Copies:
292. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
Available: Copies:
293. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media.
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by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
295. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Social media communicaiton -- Small group communication -- Intercultural communication -- Public
Available: Copies:
296. 
Cover image for The best digital marketing campaigns in the world II
297. 
Cover image for Working with written discourse
by 
Cameron, Deborah, 1958-, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
difference -- 3.Writing, technologies and media -- 4.Scripts and spelling -- II.Approaches -- 5.Approaches to
Available: Copies:
298. 
Cover image for Media analysis techniques
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2014
Excerpt: 
Media analysis techniques / Berger, Arthur Asa, 1933-
Available: Copies:
299. 
Cover image for Health communication : from theory to practice
by 
Schiavo, Renata, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
health communication interventions, which takes into account key social determinants of health as well as
Available: Copies:
300. 
Cover image for Unleashing the power of IT : bringing people, business, and technology together
by 
Roberts, Dan (Dan D.), 1963-
Format: 
Books
Publication Date 
2014
Excerpt: 
necessary for IT leaders to thrive in today's challenging environment. Includes new discussion on social
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