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301.

South Africa's political economy : the brand state of our nation

South Africa's political economy : the brand state of our nation

by

Gunkel-Keuler, Leigh.

Format:

Manuscript

Publication Date

2014

Available: Copies:

302.

Cover image for Beyond celebrity endorsement

Beyond celebrity endorsement

Beyond celebrity endorsement

by

Baloyi, Rhulani.

Format:

Manuscript

Publication Date

2014

Available: Copies:

303.

The evolution of black branding and the death of brand loyalty

The evolution of black branding and the death of brand loyalty

by

Mpofu, Phila.

Format:

Manuscript

Publication Date

2014

Available: Copies:

304.

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

by

Gold, Katey.

Format:

Manuscript

Publication Date

2013

Available: Copies:

305.

Cover image for The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

by

Vermeer, Clarissa.

Format:

Manuscript

Publication Date

2013

Available: Copies:

306.

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

by

Monks, Erin Kate.

Format:

Manuscript

Publication Date

2013

Available: Copies:

307.

Cover image for A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

by

Van der Meulen, Warren.

Format:

Manuscript

Publication Date

2013

Available: Copies:

308.

Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

by

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Available: Copies:

309.

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

by

O'Brien, Kyle.

Format:

Manuscript

Publication Date

2013

Available: Copies:

310.

Cover image for Scratching your name

Scratching your name

Scratching your name

by

Krame, Nicholas.

Format:

Manuscript

Publication Date

2013

Available: Copies:

311.

Cover image for Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

by

Marais, Liezel.

Format:

Manuscript

Publication Date

2013

Available: Copies:

312.

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

by

Ninaber, Ann.

Format:

Manuscript

Publication Date

2013

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

Howell, Alexander-Ross.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Rangasamy, Rikashni.

(2)

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(2)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

Chohan, Humaira.

(1)

Christians, Kelly.

(1)

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

Coetzee, Stefan.

(1)

(1)

Collis, Chanel.

(1)

Colville, Sarah.

(1)

Combrinck, Corey.

(1)

Cook, Carla Maree.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

Cressy, Anastacia

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

(1)

(1)

D'Artnell, A. N.

(1)

Da Silva, Roxanne.

(1)

Da Vinci Institute

(1)

Damata, Simone.

(1)

(1)

Davis, Nivenia.

(1)

Dawson, Candice Kim.

(1)

De Agrela, M. C.

(1)

De Beer, Sarah Ann.

(1)

De Beer, Steyn.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

De Wet, Adrian.

(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

(1)

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(1)

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(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dickinson, Michael.

(1)

Digue, Sarah-Ann.

(1)

Dinake, Rebone.

(1)

Dippenaar, Elmarie Elizabeth.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

Doolabh, Roshika.

(1)

Drijfhout, Anja.

(1)

Du Plessis, I. H.

(1)

Du Plessis, Jacqui.

(1)

Du Plessis, Reneé.

(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

Ellis, Michael Roy.

(1)

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(1)

Esterhuyse, Elzaan Erica.

(1)

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(1)

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(1)

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(1)

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(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Annelize.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

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Forbay, Rosland

(1)

(1)

Fourie, Claudine.

(1)

Fourie, Jan-Hendrick.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

Item Category 1

Material Type

Language

(681)

(1)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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