Brand name products -- Case studies.

examples and case studies.

. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands

detail provided in the narrative introductions, research findings and relevant case studies. This gives

what we mean by literature. Case studies that model good practice are included with suggestions for

themes in public relations research and exploratory case studies on public relations practices in

and numerous illustrative case studies, the author comprehensively addresses issues of economic change

International relations -- Case studies.

-- Case studies and questions -- Answers.

Design -- Case studies.

Industrial management -- Case studies.

fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad