Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Building strong brands through Action Research : a case study of the Humphry Baby brand

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

An exploration of the concept of New Marketing and how it is changing the business world

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

HBO's 'Game of Thrones' : empowerment vs objectification of women

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa