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313.

Leveraging customer service to build brand equity

Leveraging customer service to build brand equity

by

Withers, Neil Ian.

Format:

Manuscript

Publication Date

2015

Available: Copies:

314.

Cover image for Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

by

Prinsloo, Megan.

Format:

Manuscript

Publication Date

2015

Available: Copies:

315.

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

by

Rodriques, Shannon.

Format:

Manuscript

Publication Date

2015

Available: Copies:

316.

Cover image for Social enterprise brands within a South African context

Social enterprise brands within a South African context

Social enterprise brands within a South African context

by

Kruger, Japie.

Format:

Manuscript

Publication Date

2015

Available: Copies:

317.

Social media and best practice : the consumer-brand relationship

Social media and best practice : the consumer-brand relationship

by

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Available: Copies:

318.

A study of brand memorability and engagement at the South African music festival Oppikoppi

A study of brand memorability and engagement at the South African music festival Oppikoppi

by

Agar, Gareth.

Format:

Manuscript

Publication Date

2015

Available: Copies:

319.

Will the current brand management model that have sustained companies in the last decade be sustainable in future

Will the current brand management model that have sustained companies in the last decade be sustainable in future

by

Kola, Kagiso.

Format:

Manuscript

Publication Date

2015

Available: Copies:

320.

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

by

Markram, Janine.

Format:

Manuscript

Publication Date

2015

Available: Copies:

321.

Brand building in the poultry industry alchemy research project

Brand building in the poultry industry alchemy research project

by

Neuhoff Wessel, J. W.

Format:

Manuscript

Publication Date

2015

Available: Copies:

322.

Cover image for The game narrative toolbox

The game narrative toolbox

by

Heussner, Tobias, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1001968&site=ehost-live

Format:

Books

Publication Date

2015

Available: Copies:

323.

Cover image for Pina Pirata

by

Vaccarino, Donald X

Format:

Books

Publication Date

2015

Available: Copies:

324.

Cover image for Anatomy for 3D artists : the essential guide for CG professionals

Anatomy for 3D artists : the essential guide for CG professionals

by

Lewis, Matthew (Graphic artist)

http://www.parkablogs.com/content/book-review-anatomy-3d-artists-essential-guide-cg-professionals
https://shop.3dtotal.com/anatomy-for-3d-artists.html
https://books.google.com/books?id=Ht4argEACAAJ&dq=9781909414242&hl=en&sa=X&ved=0ahUKEwiNk9mdi-vLAhVH4SYKHRyyD4QQ6AEIJTAA

Format:

Books

Publication Date

2015

Available: Copies:

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Independent Institute of Education. Design School Southern Africa.

(96)

Independent Institute of Education. Vega School of Brand Leadership.

(46)

Maritz, C. J. (C. Janse)

(25)

Affinity Advertising and Publishing.

(11)

Ching, Francis D. K., 1943-

(8)

Museum of Modern Art (New York, N.Y.)

(8)

Asensio Cerver, Francisco.

(7)

(7)

Langford, Michael, 1933-

(7)

(7)

Du Plooy-Cilliers, F. (Franzél)

(6)

Hedgecoe, John.

(6)

Kotler, Philip, author.

(6)

Lucie-Smith, Edward.

(6)

(5)

Ambrose, Gavin, author.

(5)

(5)

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

The Independent Institute of Education (Vega School)

(5)

Wilhide, Elizabeth.

(5)

Bradbury, Dominic.

(4)

Burke, Rory, 1952-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Freeman, Michael, 1945-

(4)

(4)

Kotler, Philip.

(4)

Kotze, Phillip.

(4)

Lindström, Martin, 1970-

(4)

Moodley, Shalina.

(4)

Onstott, Scott, author.

(4)

Quirk eMarketing (Firm)

(4)

Schultz, Frances.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Taschen, Angelika.

(4)

Williams, Richard, 1933-2019, author.

(4)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Bridgeman Art Library.

(3)

Busselle, Michael.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Cartier-Bresson, Henri, 1908-2004.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

Fiell, Charlotte.

(3)

Gilliatt, Mary.

(3)

Gladwell, Malcolm, 1963-

(3)

Grant, John, 1949-

(3)

Grosenick, Uta.

(3)

Harris, Paul, 1971-

(3)

Heller, Steven.

(3)

Hicks, Roger, 1950-

(3)

International Center of Photography.

(3)

Keller, Kevin Lane, 1956-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Meggs, Philip B.

(3)

(3)

Nakamichi, Tomoko.

(3)

Newhall, Beaumont, 1908-1993.

(3)

(3)

Percy, Larry, author.

(3)

Robbins, Stephen P., 1943-

(3)

Rudansky-Kloppers, Sharon.

(3)

South African Bureau of Standards. Design Institute.

(3)

(3)

Van Leeuwen, Theo, 1947-

(3)

Van Zandt, Eleanor.

(3)

Venter, Peet, 1964-

(3)

Wegner, Trevor.

(3)

Aaker, David A.

(2)

Adams, Ansel, 1902-1984.

(2)

Advertising Media Association of South Africa.

(2)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton Hoffman Associates.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Bahamón, Alejandro.

(2)

Baker, Wendy, 1938-

(2)

Ballen, Roger, 1950-

(2)

(2)

Barker, Rachel, 1958-

(2)

Barry, R. (Robin)

(2)

Bavister, Steve.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

Bestley, Russell.

(2)

Bezuidenhout, Rose-Marié.

(2)

Binggeli, Corky.

(2)

(2)

(2)

(2)

(2)

Brown, Richard, 1971-

(2)

Calvert, Sheena.

(2)

Carter, David E.

(2)

(2)

(2)

Clements, James P.

(2)

(2)

Conran, Sebastian.

(2)

Cottrell, Stella.

(2)

Cunningham, Nicole author.

(2)

(2)

Daly, Tim, 1964-

(2)

(2)

De Bono, Edward, 1933-

(2)

De La Haye, Amy.

(2)

Denzin, Norman K.

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

Doordan, Dennis P.

(2)

Drewniany, Bonnie L.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Escher, M. C. (Maurits Cornelis), 1898-1972.

(2)

Evamy, Michael.

(2)

Ewing, William A.

(2)

(2)

Felton, George, 1947-

(2)

(2)

Fielding, M. L. (Michael L.), author.

(2)

Fiell, Charlotte, 1965-

(2)

Fourie, Pieter J. (Pieter Jacobus), 1950-

(2)

(2)

(2)

(2)

(2)

Gardner, Helen, 1878-1946.

(2)

Gido, Jack, 1945-

(2)

Glanfield, Colin.

(2)

(2)

Gombrich, E. H. (Ernst Hans), 1909-2001.

(2)

(2)

Grant, Robert M., 1948- author.

(2)

(2)

Grobbelaar, André.

(2)

Gössel, Peter, 1956-

(2)

(2)

Hall, Stuart, 1932-2014.

(2)

Harris, Paul, 1971- author.

(2)

Hathorn, Tobias.

(2)

Higson-Smith, Craig, 1969-

(2)

Hilliard, Elizabeth, 1960-

(2)

Holden, Kritina.

(2)

Howell, Alexander-Ross.

(2)

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Joseph-Armstrong, Helen.

(2)

Juroszek, Steven P.

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

(2)

Kliczkowski, Sol.

(2)

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lauer, David A.

(2)

Laver, James, 1899-1975.

(2)

(2)

Leibovitz, Annie, 1949-

(2)

Leuthäuser, Gabriele, 1950-

(2)

Lidwell, William.

(2)

Lincoln, Yvonna S.

(2)

London, Barbara, 1936-

(2)

Louw, Lynette, editor.

(2)

(2)

(2)

Luscombe-Whyte, Mark.

(2)

Maivald, James J.

(2)

Maree, Kobus, 1951-

(2)

Marinovich, Greg.

(2)

Mathews, Pieter J.

(2)

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(1780)

(141)

Electronic Resources

(28)

(17)

(13)

Projected graphic

(4)

Visual Materials

(3)

(2)

Continuing Resources

(1)

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Material Type

Language

(1874)

(24)

(22)

(13)

(10)

(6)

Multiple languages

(2)

(1)

(1)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(60)

Interior decoration.

(58)

(48)

Branding (Marketing)

(41)

(35)

(34)

Pictorial works.

(34)

Photography, Artistic.

(32)

(32)

Graphic design (Typography)

(29)

Commercial art.

(27)

Brand name products.

(25)

Photography -- Digital techniques.

(25)

Accounting -- Textbooks.

(24)

(24)

(23)

Handbooks and manuals.

(23)

Strategic planning.

(23)

Computer graphics.

(22)

Fashion design.

(21)

Portrait photography.

(21)

(20)

Internet marketing.

(20)

(19)

Creative ability in business.

(18)

Brand name products -- Management.

(17)

Criticism, interpretation, etc.

(17)

Drawing -- Technique.

(17)

(16)

(16)

Web sites -- Design.

(16)

(15)

Creative thinking.

(15)

Photography -- Lighting.

(15)

Communication in marketing.

(13)

Computer games -- Design.

(13)

Entrepreneurship.

(13)

Social sciences -- Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

(12)

(11)

(11)

Brand name products -- South Africa.

(11)

House furnishings.

(11)

(11)

Social sciences -- Research.

(11)

Visual communication.

(11)

Adobe Photoshop.

(10)

Architecture, Domestic.

(10)

Art, Modern -- 20th century.

(10)

Computer games -- Programming.

(10)

Creative ability.

(10)

Industrial design.

(10)

Marketing -- South Africa -- Management.

(10)

Type and type-founding.

(10)

Advertising copy.

(9)

Architecture, Modern -- 20th century.

(9)

Clothing and dress.

(9)

Computer-aided design.

(9)

Consumer behavior.

(9)

(9)

Interior architecture.

(9)

Marketing -- Management.

(9)

Photography -- Handbooks, manuals, etc.

(9)

Research -- Methodology.

(9)

Small business -- Management.

(9)

Art -- History.

(8)

(8)

Clothing trade.

(8)

(8)

(8)

Computer animation.

(8)

Dressmaking -- Pattern design.

(8)

Dressmaking -- Patterns.

(8)

Exhibition catalogs.

(8)

Image processing -- Digital techniques.

(8)

(8)

New business enterprises.

(8)

(8)

Success in business.

(8)

Video games -- Design.

(8)

(7)

Animation (Cinematography)

(7)

(7)

Communication in design.

(7)

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Human-computer interaction.

(7)

Interior decoration -- Amateurs' manuals.

(7)

(7)

(7)

Manners and customs.

(7)

(7)

(7)

Project management.

(7)

(7)

Adobe Illustrator (Computer file)

(6)

Architecture -- History.

(6)

(6)

C# (Computer program language)

(6)

Communication visuelle.

(6)

Consumers' preferences -- South Africa.

(6)

Corporations -- South Africa.

(6)

Economic development.

(6)

(6)

English language.

(6)

Fashion drawing.

(6)

Grafische vormgeving.

(6)

Interior decoration -- History -- 20th century.

(6)

(6)

(6)

Lighting, Architectural and decorative.

(6)

(6)

Marketing research.

(6)

(6)

Oral communication.

(6)

Organizational effectiveness.

(6)

Painting -- History.

(6)

(6)

Photography -- Processing.

(6)

(6)

Social sciences -- Methodology.

(6)

Three-dimensional display systems.

(6)

Trademarks -- South Africa.

(6)

(6)

Visual perception.

(6)

Written communication.

(6)

Advertising -- South Africa.

(5)

(5)

Architectural design.

(5)

Architectural drawing -- Technique.

(5)

Architecture, Modern.

(5)

(5)

Aufsatzsammlung.

(5)

(5)

(5)

Business communication.

(5)

Business enterprises -- Finance.

(5)

Business mathematics.

(5)

Communication in management.

(5)

(5)

Consumers' preferences.

(5)

Costume design.

(5)

Decision making.

(5)

Decoration and ornament.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Fashion -- History.

(5)

Fashion merchandising.

(5)

Gebrauchsgraphik.

(5)

(5)

(5)

(5)

(5)

(5)

Marketing -- South Africa.

(5)

Mass media and culture.

(5)

(5)

Organizational behavior.

(5)

Painting -- Technique.

(5)

Personnel management -- South Africa.

(5)

Photography -- Technique.

(5)

Photography, Artistic -- Exhibitions.

(5)

Photojournalism.

(5)

Problems and exercises.

(5)

Product management.

(5)

Report writing.

(5)

Space (Architecture)

(5)

Südafrika <Staat>

(5)

Tailoring (Women's)

(5)

(5)

Visuelle Kommunikation.

(5)

(5)

3ds max (Computer file)

(4)

Academic writing.

(4)

Afrikaans language -- Dictionaries -- English.

(4)

(4)

Architecture -- United States -- History -- 20th century.

(4)

Art -- Dictionaries.

(4)

Art and society.

(4)

(4)

(4)

Art, Modern -- 20th century -- Exhibitions.

(4)

Arts graphiques.

(4)

(4)

(4)

Career development.

(4)

Cartooning -- Technique.

(4)

Cinematography -- Special effects.

(4)

Clothing and dress -- History.

(4)

Commercial art -- United States -- Marketing.

(4)

Communication in organizations.

(4)

Corporations -- Finance.

(4)

Costume -- History.

(4)

Critical thinking.

(4)

(4)

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