Introduction to creative development : reading pack.

Creative development : reading pack.

Principles of innovation : reading pack.

Fashion branding and social media : the impact of social media on branding in the fashion industry

An investigation of brand names as product names in the South African context

What is the South African 'hipster' tribe really?

Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

The game narrative toolbox

Beginner's guide to sketching : characters, creatures & concepts.