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37. 
Cover image for Financial economics, risk and information
by 
Bianconi, Marcelo, 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
over Outcomes -- 3.3.Measurement of Risk Aversion -- 3.4.The Von-Neumann-Morgenstern (VNM) Framework
Available: Copies:
38. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Ratings: Adding a New Dimension to Television Audience Measurement -- 6. Bridge Content: Driving
Available: Copies:
39. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
research: Experimentation vs. testing -- 7.2.2.Conjoint analysis (aka conjoint measurement) -- 7.2.3.Doing
Available: Copies:
40. 
Cover image for Working with political science research methods : problems and exercises
by 
Mycoff, Jason D., 1975-
Format: 
Books
Publication Date 
2012
Excerpt: 
literature -- The building blocks of social scientific research: Measurement -- Research design: making
Available: Copies:
41. 
Cover image for An introduction to statistical concepts
by 
Lomax, Richard G.
Format: 
Books
Publication Date 
2012
Excerpt: 
Variables -- 1.5.Scales of Measurement -- 1.6.Summary -- Problems -- 2.Data Representation -- 2.1.Tabular
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by 
Wisner, Joel D.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Performance Measurement
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43. 
Cover image for Statistics for the health sciences : a non-mathematical introduction
by 
Dancey, Christine P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Research Process -- Concepts and Variables -- Levels of Measurement -- Hypothesis Testing -- Evidence
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44. 
Cover image for Child maltreatment : a collection of readings
by 
Myers, John E. B.
Format: 
Books
Publication Date 
2012
Excerpt: 
pt. II. Neglect. Measurement of three major subtypes of child neglect / Howard Dubowitz, Steven C
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45. 
Cover image for Mechanics of fluids
by 
Potter, Merle C.
Format: 
Books
Publication Date 
2012
Excerpt: 
Mechanics -- Introduction -- Measurement of Local Flow Parameters -- Flow Rate Measurement -- Flow
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by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
control -- Measurement of marketing strategies and processes.
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47. 
Cover image for GAAP handbook 2013
by 
Badenhorst, Wessel.
Format: 
Books
Publication Date 
2012
Excerpt: 
and medium-sized entities -- Fair value measurement.
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48. 
Cover image for Strategic human resource management
by 
Truss, Catherine.
Format: 
Books
Publication Date 
2012
Excerpt: 
HR Balanced Scorecard -- 8.4.4. Issues in HR measurement -- Conclusion -- pt. 3 Strategic imperatives
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