doses of advertising produce doses of profit? -- Frozen effects versus continuous effects.

): Strategic issues in not-for-profit organizations [chapter 13] p324-339 [1.11 Mb]</a>

profit -- 9. Getting to net profit -- 10. Funding the business -- 11. Managing risks -- 12. Getting it

overarching purpose -- The business model -- Profit -- Process -- Distinctive capability -- Characteristics of

Introduction -- Review of the economist's arsenal -- Sports franchises as profit-maximizing firms

-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing

. Personal Financial Statements and Accounting for Governments and Not-for-Profit Organizations.

fun and profit -- Zero to sixty -- Coloring outside the lines -- In search of the "wet nap" interface

' Approach to Pricing. Cost Management. The Cost-Volume-Profit Approach to Decisions. Operations Budgeting

The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld

Profit Media

. Getting a grip on financial statements -- Profit mechanics -- The balance sheet from the income statement