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7741. 
Cover image for Media and journalism : new approaches to theory and practice
by 
Bainbridge, Jason, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media
Available: Copies:
7742. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
7743. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations
Available: Copies:
7744. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
7745. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point
Available: Copies:
7746. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
by 
Thornhill, C.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Human resources -- Municipal associations and related institutions -- Public relations and information
Available: Copies:
7748. 
Cover image for Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management
Available: Copies:
by 
Moeti, Kabelo.
Format: 
Books
Publication Date 
2014
Excerpt: 
Finance, Public -- Law and legislation -- South Africa.
Available: Copies:
by 
Mello, David Mbati.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
Managing human capital in public sector / Mello, David Mbati.
Available: Copies:
7751. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary
Available: Copies:
7752. 
Cover image for New South African review 4 : a fragile democracy - twenty years on
by 
Khadiagala, Gilbert M.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Public policy and social practice. Introduction / Roger Southall -- Why does Zimbabwe's school system out
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