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1. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Merchandising. Ch. 17. Publicity. Ch. 18. Marketing Budget, Payback Analysis, and Marketing Calendar -- pt. 3
Available: Copies:
2. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- 6. Preparing a data collection plan -- 7. Planning for data analysis -- 8. Anticipating the report
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by 
Mowlana, Hamid, 1937-
Format: 
Books
Publication Date 
1997
Excerpt: 
information: a framework of analysis -- News and views: designing the world's symbolic environment
Available: Copies:
4. 
Cover image for Psychological testing
by 
Anastasi, Anne, 1908-2001.
Format: 
Books
Publication Date 
1997
Excerpt: 
interpretation -- Item analysis -- Individual tests -- Tests for special populations -- Group testing -- Nature
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5. 
Cover image for The Investment decision
by 
Du Plessis, P. G., 1934-
Format: 
Books
Publication Date 
1997
Excerpt: 
Investment analysis.
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6. 
Cover image for Ethical theory and business
by 
Beauchamp, Tom L.
Format: 
Books
Publication Date 
1997
Excerpt: 
ethical theory, and the analysis of cases, the Fifth Edition of Ethical Theory and Business examines
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7. 
Cover image for Environmental economics : an introduction
by 
Field, Barry C.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Frameworks of Analysis -- 7. Benefit-Cost Analysis: Benefits -- 8. Benefit-Cost Analysis: Costs -- 9
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by 
Sinclair, M. Thea.
Format: 
Books
Publication Date 
1997
Excerpt: 
1. The scope and limitations of economic analysis -- 2. The microfoundations of tourism demand -- 3
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9. 
Cover image for Reconstructing political theory : feminist perspectives
by 
Shanley, Mary Lyndon, 1944-
Format: 
Books
Publication Date 
1997
Excerpt: 
expand the range of problems and concerns regarded as central to the analysis of political life. Written
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10. 
Cover image for The Goffman reader
by 
Goffman, Erving, 1922-1983.
Format: 
Books
Publication Date 
1997
Excerpt: 
Analysis of Talk -- 14. Frame Analysis of Gender -- 15. Social Interaction and Social Structure
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11. 
Cover image for Writing and identity : the discoursal construction of identity in academic writing
by 
Ivanič, Roz.
Format: 
Books
Publication Date 
1997
Excerpt: 
Discourse analysis -- Psychological aspects.
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12. 
Cover image for Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms
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