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325. 
Cover image for How hits happen : forecasting predictability in a chaotic marketplace
by 
Farrell, Winslow.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
by 
Antonides, Gerrit, 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-
Available: Copies:
328. 
Cover image for Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior.
Available: Copies:
by 
Pecotich, Tony
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and consumer behaviour in Asia Pecotich, Tony
Available: Copies:
by 
Frank, Robert H.
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Consumer behavior -- Examinations, questions, etc.
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by 
Viljoen, R. P.
Format: 
Books
Publication Date 
1998
Excerpt: 
Demand and supply ; Consumer behavior ; Production, production functions and cost curves ; Monopoly.
Available: Copies:
by 
Zikmund, William G.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Consumer behavior.
Available: Copies:
333. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior
Available: Copies:
by 
Statt, David A., 1942-
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
1997 1990
Excerpt: 
Consumer behavior.
Available: Copies:
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