. Understanding the branding process -- Part 2: Brand Management in Different Sectors -- 3. How consumers choose

Consumer behavior : science and practice / Kardes, Frank R.

Consumer behavior / Schiffman, Leon G.

Defining marketing and the marketing process -- Understanding the marketplace and consumers

Consumer space : how brands have benefited from the shopping mall / Cameron, Gareth William.

Consumer behavior / Hoyer, Wayne D.

consumers -- Marketing the values to the employees -- Marketing the values to the channel partners

Introduction to consumer behaviour Joubert, Johan.

Consumer behavior -- South Africa -- Cross-cultural studies.

3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four

Consumers' preferences -- South Africa.

Services for Consumers --- 14. Products and Services for Businesses --- 15. International Marketing