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325. 
Cover image for Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
personnel -- 10. People as strategy: Managing service consumers -- pt. III: Implementing successful service
Available: Copies:
327. 
Cover image for Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Defining marketing and the marketing process -- Understanding the marketplace and consumers
Available: Copies:
329. 
Cover image for What would Google do?
What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
: from secrecy to sharing -- Google Cola: we?re more than consumers -- Service. Google Air: a social
Available: Copies:
330. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives
Available: Copies:
331. 
Cover image for The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
332. 
Cover image for Living on borrowed time : conversations with Citlali Rovirosa-Madrazo
Living on borrowed time : conversations with Citlali Rovirosa-Madrazo
Living on borrowed time : conversations with Citlali Rovirosa-Madrazo
by 
Bauman, Zygmunt, 1925-2017.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers is to prevent needs from being satisfied and to create demand; its natural extension is to enable
Available: Copies:
333. 
Cover image for The upside of irrationality : the unexpected benefits of defying logic at work and at home
The upside of irrationality : the unexpected benefits of defying logic at work and at home
by 
Ariely, Dan.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers go public -- Uses and misuses of revenge -- Making amends -- Part II. THE UNEXPECTED WAYS WE DEFY
Available: Copies:
334. 
Cover image for Cloud computing : technologies and strategies of the ubiquitous data center
Cloud computing : technologies and strategies of the ubiquitous data center
by 
Chee, Brian J. S.
Format: 
Books
Publication Date 
2010
Excerpt: 
progression that both consumers and enterprises are eager to embrace. As it can deliver those services
Available: Copies:
335. 
Cover image for Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing and consumer psychology series.
Available: Copies:
336. 
Cover image for Neuromarketing : exploring the brain of the consumer
Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Neuromarketing : exploring the brain of the consumer / Zurawicki, Leon.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
(52)
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Consumer behavior.
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