IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
740 Results Found Subscribe to search results
000000000000IIE
Print
325. 
Cover image for E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
326. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- South Africa -- Cross-cultural studies.
Available: Copies:
327. 
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
329. 
Cover image for Consumer space : how brands have benefited from the shopping mall
Consumer space : how brands have benefited from the shopping mall
Consumer space : how brands have benefited from the shopping mall
by 
Cameron, Gareth William.
Format: 
Manuscript
Publication Date 
2010
Excerpt: 
Consumer space : how brands have benefited from the shopping mall / Cameron, Gareth William.
Available: Copies:
330. 
Cover image for What would Google do?
What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
: from secrecy to sharing -- Google Cola: we?re more than consumers -- Service. Google Air: a social
Available: Copies:
331. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives
Available: Copies:
332. 
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
Available: Copies:
333. 
Cover image for The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
334. 
Cover image for Brand society : how brands transform management and lifestyle
Brand society : how brands transform management and lifestyle
by 
Kornberger, Martin, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
between producers and consumers in a way that is rapidly transforming our economy and society. Using an
Available: Copies:
335. 
Cover image for Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
336. 
Cover image for Neuromarketing : exploring the brain of the consumer
Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Neuromarketing : exploring the brain of the consumer / Zurawicki, Leon.
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School of Brand Leadership.
(52)
Schiffman, Leon G.
(13)
Hawkins, Del I.
(10)
Kanuk, Leslie Lazar.
(9)
Best, Roger J.
(7)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(164)
Marketing.
(61)
Marketing research.
(31)
Branding (Marketing)
(30)
Consumer satisfaction.
(26)
Item Available
Advanced Search Location