Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Beyond celebrity endorsement

The psychological influence of Instagram on young women

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

A healthy brand audit

I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood films