Members -- Product Issues in Channel Management -- Pricing Issues in Channel Management -- Promoting

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Pricing decisions -- Ch. 10 Integrated marketing -- Ch. 11 The planning, implementation and control of the

-- Place ('distribution') -- Pricing -- Promotion -- Putting the pieces together in a marketing plan.

expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics

competition -- 3. The market system in action -- 4. Market demand and the pricing decision -- 5. The firm in a

-Based Princing -- Ch. 9. Capital Budgeting Decisions -- Ch. 10. Budgetary Planning and Control -- Ch. 11

decision-making -- Activity-based costing -- Pricing decisions and profitability analysis -- Decision

Marketing Corporation -- The role of accounting in public utility pricing -- Preconditions for accounting

. 10. We must communicate with our market -- Ch. 11. Developing a merchandise mix -- Ch. 12. Pricing is

Capital assets pricing model.

Arbitrage Pricing / Theorie.