Knowledge for whom? : public sociology in the making / Fleck, Christian, 1954-

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- Human resources -- Municipal associations and related institutions -- Public relations and information

of complaint -- Public Relations -- The functions of public relations -- Public relations tools

Finance, Public -- Law and legislation -- South Africa.

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations, economics, sociology, history, anthropology and literary studies. William Coleman is Professor of

the lens of important public and political issues of war and peace in the twenty-first century. Their

; Employment ; Production and ownership ; Public finance ; Banking ; External relations -- Understanding

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues