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1.

Cover image for Evaluating the success of real-time content marketing on twitter during live sporting events

Evaluating the success of real-time content marketing on twitter during live sporting events

Evaluating the success of real-time content marketing on twitter during live sporting events

by

Rangasamy, Rikashni.

Format:

Manuscript

Publication Date

2015

Available: Copies:

2.

Leveraging customer service to build brand equity

Leveraging customer service to build brand equity

by

Withers, Neil Ian.

Format:

Manuscript

Publication Date

2015

Available: Copies:

3.

Cover image for Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

by

Prinsloo, Megan.

Format:

Manuscript

Publication Date

2015

Available: Copies:

4.

Cover image for Evaluating the success of real-time content marketing on Twitter during live sporting events

Evaluating the success of real-time content marketing on Twitter during live sporting events

Evaluating the success of real-time content marketing on Twitter during live sporting events

by

Rangasamy, Rikashni.

Format:

Manuscript

Publication Date

2015

Available: Copies:

5.

Cover image for Fashion branding and social media : the impact of social media on branding in the fashion industry

Fashion branding and social media : the impact of social media on branding in the fashion industry

Fashion branding and social media : the impact of social media on branding in the fashion industry

by

Mahlangu, Beth.

Format:

Manuscript

Publication Date

2015

Available: Copies:

6.

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

by

Rodriques, Shannon.

Format:

Manuscript

Publication Date

2015

Available: Copies:

7.

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

by

Dunn, Emanuela Enrica Samara.

Format:

Manuscript

Publication Date

2015

Available: Copies:

8.

An investigation of brand names as product names in the South African context

An investigation of brand names as product names in the South African context

by

Gape, Kenaleone.

Format:

Manuscript

Publication Date

2015

Available: Copies:

9.

Leveraging customer service to build brand equity

Leveraging customer service to build brand equity

by

Withers, Ian.

Format:

Manuscript

Publication Date

2015

Available: Copies:

10.

Cover image for Contemporary management principles

Contemporary management principles

Contemporary management principles

by

Brevis, Tersia, 1967- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=707010

Format:

Electronic Resources

Publication Date

2015 2014

Available: Copies:

11.

Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

by

Bester, Karle Marcell.

Format:

Manuscript

Publication Date

2015

Available: Copies:

12.

Cover image for The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

by

King, Tayla Ann.

Format:

Manuscript

Publication Date

2015

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Maritz, C. J. (C. Janse)

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Independent Institute of Education. Design School Southern Africa.

(108)

Freeman, Angela.

(92)

Shakespeare, William, 1564-1616.

(78)

South African Institute of Chartered Accountants.

(74)

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(72)

Independent Institute of Education.

(68)

Kotler, Philip.

(57)

(50)

Shelly, Gary B.

(48)

(43)

International Monetary Fund.

(40)

Patterson, James, 1947-

(35)

Robbins, Stephen P., 1943-

(35)

Chartered Institute of Management Accountants.

(33)

Juta Law (Firm)

(33)

Stallings, William.

(30)

Steel, Danielle.

(30)

Cant, M. C. (Michael Colin), 1957-

(28)

Rieger, Frieda.

(28)

Smith, Wilbur A.

(28)

Aaker, David A.

(27)

Human Sciences Research Council.

(27)

(27)

American Psychological Association.

(26)

Hill, Charles W. L.

(26)

Independent Institute of Education. Vega School.

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Open University.

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Microsoft Corporation.

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(24)

Sefoka, Seipei.

(24)

Busch, David D.

(23)

Cashman, Thomas J.

(23)

(23)

O'Leary, Timothy J., 1947-

(23)

De Bono, Edward, 1933-

(22)

(22)

McDonald, Malcolm.

(22)

Strydom, E. M. L.

(22)

Austen, Jane, 1775-1817.

(21)

British Medical Association.

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(21)

Harvard Business School.

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Haupt, Phillip.

(21)

Mitchell, L. D.

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Shakespeare, William

(21)

Gitman, Lawrence J.

(20)

(20)

Mankiw, N. Gregory.

(20)

Morrison, Toni.

(20)

Nieuwenhuizen, C. (Cecile)

(20)

Strydom, J. W. (Johan Wilhelm), 1952-

(20)

Deitel, Harvey M., 1945-

(19)

Dickens, Charles, 1812-1870.

(19)

Farrell, Joyce.

(19)

Foucault, Michel, 1926-1984.

(19)

Babbie, Earl R.

(18)

Blanchard, Kenneth H.

(18)

Cronjé, D. S. P.

(18)

Giddens, Anthony.

(18)

Heller, Steven.

(18)

Horngren, Charles T., 1926-

(18)

Jackson, R. D. C. (Robert David Charles), 1948-

(18)

Juta's Statutes Editors.

(18)

Mhlophe, Gcina.

(18)

Moodley, Shalina.

(18)

(18)

Affinity Advertising and Publishing.

(17)

Appignanesi, Richard.

(17)

Baldacci, David.

(17)

Chellis, James.

(17)

Cilliers, H. S. (Hendrik Stephanus), 1922-

(17)

(17)

Machado, Ricardo.

(17)

Sternberg, Robert J.

(17)

(16)

Cooper, Cary L.

(16)

Deaver, Jeffery.

(16)

Deitel, Paul J.

(16)

(16)

Gerritsen, Tess.

(16)

Hair, Joseph F.

(16)

Hibling, Andrew.

(16)

(16)

Independent Institute of Education. Vega School

(16)

King, Stephen, 1947-

(16)

Koekemoer, A. D. (Alta D.), author.

(16)

Margolius, Marcia, 1966-

(16)

(16)

Oppermann, H. R. B. (Hendrik Rudolf Beukes), 1955-

(16)

(16)

Sawyer, Stacey C.

(16)

Stiglitz, Joseph E.

(16)

Thompson, Arthur A., 1940-

(16)

Venter, J. M. P. (Jan M. P.)

(16)

Warner Home Video (Firm)

(16)

Achebe, Chinua.

(15)

Baron, Robert A.

(15)

(15)

Brue, Stanley L., 1945-

(15)

(15)

Everingham, G. K.

(15)

Margolius, Marcia

(15)

McCarthy, E. Jerome (Edmund Jerome)

(15)

McConnell, Campbell R.

(15)

(15)

Mintzberg, Henry.

(15)

Mitchell, K. I.

(15)

(15)

Picoult, Jodi, 1966-

(15)

Sowden-Service, Cathrynne.

(15)

Steel, Danielle

(15)

Stiglingh, M. (Madeleine)

(15)

Turban, Efraim.

(15)

Vermaat, Misty.

(15)

Bovée, Courtland L.

(14)

(14)

Chartered Institute of Management Accountants, issuing body.

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(14)

Cilliers, Hendrik Stephanus.

(14)

Gravetter, Frederick J.

(14)

Howell, David C.

(14)

IFRS Foundation

(14)

Insight Media (Firm)

(14)

Institute for Security Studies (South Africa)

(14)

Jones, Gareth R.

(14)

Kolitz, David L.

(14)

(14)

McDaniel, Carl, Jr., 1941-

(14)

Meyers, Mike, 1961-

(14)

(14)

(14)

Stewart, James, 1941-

(14)

Zikmund, William G.

(14)

Armstrong, Gary (Gary M.)

(13)

Burke, Rory, 1952-

(13)

Czinkota, Michael R.

(13)

Erasmus, Barney.

(13)

(13)

Figlan, Maureen.

(13)

(13)

(13)

Hitt, Michael A.

(13)

Institute of Certified Bookkeepers (South Africa)

(13)

(13)

Krugman, Paul R.

(13)

Lincoln, Yvonna S.

(13)

(13)

Parkin, Michael, 1939-

(13)

Parsons, Shaun, 1979- editor.

(13)

Schiffman, Leon G.

(13)

(13)

Sunter, Clem, 1944-

(13)

TV Choice Productions.

(13)

Tolashe, Nontsikelelo.

(13)

(12)

Bartol, Anne M.

(12)

Ching, Francis D. K., 1943-

(12)

Clegg, Stewart.

(12)

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(12)

Crous, Wilhelm.

(12)

(12)

Daft, Richard L.

(12)

(12)

Denzin, Norman K.

(12)

Edward Elgar Publishing.

(12)

Freud, Sigmund, 1856-1939.

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Futrell, Charles.

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(12)

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(12)

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(12)

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(12)

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(12)

(12)

(12)

(12)

(12)

Parsons, June Jamrich.

(12)

Perreault, William D.

(12)

Peter, J. Paul.

(12)

Peters, Thomas J.

(12)

Potgieter, J. M.

(12)

(12)

(12)

(12)

Ross, Stephen A.

(12)

Sen, Amartya, 1933-

(12)

Sharrock, Robert.

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(12)

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(12)

Strickland, A. J. (Alonzo J.)

(12)

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(12)

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(11)

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