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1. 
Cover image for Marketing
Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Business markets and buying behavior -- Market segmentation, targeting and positioning -- Marketing
Available: Copies:
2. 
Cover image for Creating a climate for change : communicating climate change and facilitating social change
Creating a climate for change : communicating climate change and facilitating social change
by 
Moser, Susanne C.
Connect to Publisher Description
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006037261.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Creating a climate for change : communicating climate change and facilitating social change / Moser
Available: Copies:
3. 
Cover image for Handbook of marketing research methodologies for hospitality and tourism
Handbook of marketing research methodologies for hospitality and tourism
by 
Nykiel, Ronald A.
Related electronic resource
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Format: 
Books
Publication Date 
2007
Excerpt: 
. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18
Available: Copies:
4. 
Cover image for Communicating in global business negotiations : a geocentric approach
Communicating in global business negotiations : a geocentric approach
Communicating in global business negotiations : a geocentric approach
by 
Rudd, Jill.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communicating in global business negotiations : a geocentric approach / Rudd, Jill.
Available: Copies:
5. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants
Available: Copies:
6. 
Cover image for Communicate effectively : 24 lessons for day-to-day business success
Communicate effectively : 24 lessons for day-to-day business success
Communicate effectively : 24 lessons for day-to-day business success
by 
Arredondo, Lani.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communicate effectively : 24 lessons for day-to-day business success / Arredondo, Lani.
Available: Copies:
7. 
Cover image for Electronic commerce : from vision to fulfillment
Electronic commerce : from vision to fulfillment
by 
Awad, Elias M.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026161.html
Format: 
Books
Publication Date 
2007
Excerpt: 
. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch
Available: Copies:
8. 
Cover image for Strategies and tools for corporate blogging
Strategies and tools for corporate blogging
Strategies and tools for corporate blogging
by 
Cass, John (Gene John)
Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007004083.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Business communication -- Blogs.
Available: Copies:
10. 
Cover image for The emotionally intelligent team : understanding and developing the behaviors of success
The emotionally intelligent team : understanding and developing the behaviors of success
by 
Hughes, Marcia.
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007011631.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0740/2007011631-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0743/2007011631-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Interpersonal communication.
Available: Copies:
11. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing
Available: Copies:
12. 
Cover image for High impact communications : the best way to communicate anytime anywhere
High impact communications : the best way to communicate anytime anywhere
High impact communications : the best way to communicate anytime anywhere
by 
Bowman, Lee.
Format: 
Books
Publication Date 
2007
Excerpt: 
High impact communications : the best way to communicate anytime anywhere / Bowman, Lee.
Available: Copies:
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