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337. 
Cover image for Handbook of marketing research methodologies for hospitality and tourism
by 
Nykiel, Ronald A.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18
Available: Copies:
338. 
Cover image for The emotionally intelligent team : understanding and developing the behaviors of success
by 
Hughes, Marcia.
Format: 
Books
Publication Date 
2007
Excerpt: 
Interpersonal communication.
Available: Copies:
339. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Business markets and buying behavior -- Market segmentation, targeting and positioning -- Marketing
Available: Copies:
340. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants
Available: Copies:
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing
Available: Copies:
342. 
Cover image for Electronic commerce : from vision to fulfillment
by 
Awad, Elias M.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch
Available: Copies:
343. 
Cover image for Creating a climate for change : communicating climate change and facilitating social change
by 
Moser, Susanne C.
Format: 
Books
Publication Date 
2007
Excerpt: 
Creating a climate for change : communicating climate change and facilitating social change / Moser
Available: Copies:
344. 
Cover image for Whoever tells the best story wins how to use your own stories to communicate with power and impact
by 
Simmons, Annette.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Business communication.
Available: Copies:
345. 
Cover image for A cultural approach to interpersonal communication : essential readings
by 
Monaghan, Leila Frances, 1960-
Format: 
Books
Publication Date 
2007
Excerpt: 
A cultural approach to interpersonal communication : essential readings / Monaghan, Leila Frances
Available: Copies:
346. 
Cover image for Communicating in global business negotiations : a geocentric approach
by 
Rudd, Jill.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communicating in global business negotiations : a geocentric approach / Rudd, Jill.
Available: Copies:
by 
Whalen, D. Joel.
Format: 
Books
Publication Date 
2007
Excerpt: 
Business communication.
Available: Copies:
348. 
Cover image for Effective communications : get your message across and learn how to listen
by 
Shipside, Steve.
Format: 
Books
Publication Date 
2007
Excerpt: 
Business communication.
Available: Copies:
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