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337. 
Cover image for The psychology of advertising
The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
338. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
Available: Copies:
339. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer's preferences -- Cross-cultural studies.
Available: Copies:
340. 
Cover image for The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
by 
Wells, P. E. (Peter E.), 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
technologies and business concepts, grounded in the distinct needs of different places and consumers, will be
Available: Copies:
341. 
Cover image for Shopping : social and cultural perspectives
Shopping : social and cultural perspectives
Shopping : social and cultural perspectives
by 
Shaw, Jenny, 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers -- History.
Available: Copies:
342. 
Cover image for The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
The objects of affection : semiotics and consumer culture / Berger, Arthur Asa, 1933-
Available: Copies:
343. 
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Risky assets -- Consumer's surplus -- Market demand -- Equilibrium -- Auctions -- Technology -- Profit
Available: Copies:
344. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
their own set of online influencers, craft stories that will resonate with these consumers and spread
Available: Copies:
345. 
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
Available: Copies:
346. 
Cover image for The economics of tourism
The economics of tourism
The economics of tourism
by 
Reece, William S.
Format: 
Books
Publication Date 
2010
Excerpt: 
Ch. 1. Introduction -- Ch. 2. Creating value in tourism -- Ch. 3. Tourism consumers -- Ch. 4
Available: Copies:
347. 
Cover image for Brand society : how brands transform management and lifestyle
Brand society : how brands transform management and lifestyle
by 
Kornberger, Martin, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
between producers and consumers in a way that is rapidly transforming our economy and society. Using an
Available: Copies:
348. 
Cover image for Relationship marketing : a consumer experience approach
Relationship marketing : a consumer experience approach
Relationship marketing : a consumer experience approach
by 
Baron, Steve.
Format: 
Books
Publication Date 
2010
Excerpt: 
Relationship marketing : a consumer experience approach / Baron, Steve.
Available: Copies:
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