: from secrecy to sharing -- Google Cola: we?re more than consumers -- Service. Google Air: a social

Consumer behavior / Hoyer, Wayne D.

their own set of online influencers, craft stories that will resonate with these consumers and spread

between producers and consumers in a way that is rapidly transforming our economy and society. Using an

, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The

Consumer behavior : building marketing strategy / Hawkins, Del I.

Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.

Consumer's preferences -- Cross-cultural studies.

technologies and business concepts, grounded in the distinct needs of different places and consumers, will be

Consumers -- History.

Consumer behavior & marketing strategy / Peter, J. Paul.

Ch. 1. Introduction -- Ch. 2. Creating value in tourism -- Ch. 3. Tourism consumers -- Ch. 4