-edge tools of modern theory. This book presents a road map for tactical and strategic decision making

advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making

Decision making -- Mathematical models.

industries with the greatest stake in making them, and who the decision-makers are in the adaptation process

Decision making -- Mathematical models.

which investigate how the family business model affects firm performance and corporate decision making

Marketing -- Decision making.

making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message

Decision making.

doing so, The Market Research Toolbox describes how to think of market research in the context of making

Introduction -- Foreign policy decision-making -- Bureaucracies and foreign policy -- The domestic

evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in