De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Product placement in TV shows : insights into the effectiveness of product placement

Communicating through colour

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands

The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

Portrayal of African female hair in media : beauty packaged hairstyle

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach