. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

relations, economics, sociology, history, anthropology and literary studies. William Coleman is Professor of

Public relations -- Authorship -- Style manuals.

Public-private sector cooperation.

-so-silent partners -- Public relations : an opportunity to influence the media -- pt. IV Overcoming race and gender

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Public health -- Research -- Methodology.

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

perspective on public relations -- Industry concepts: public relations or communication? --

the lens of important public and political issues of war and peace in the twenty-first century. Their

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling