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1. 
Cover image for Fifty key thinkers on globalization
Fifty key thinkers on globalization
Fifty key thinkers on globalization
by 
Coleman, William D. (William Donald), 1950-
Format: 
Books
Publication Date 
2013
Excerpt: 
relations, economics, sociology, history, anthropology and literary studies. William Coleman is Professor of
Available: Copies:
2. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
perspective on public relations -- Industry concepts: public relations or communication? --
Available: Copies:
3. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
4. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling
Available: Copies:
6. 
Cover image for Digital media law
Digital media law
by 
Packard, Ashley.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Advertising "Sin" Products and Services -- Advertising to Children -- Marketing Intrusions -- Public Relations
Available: Copies:
7. 
Cover image for Water governance as connective capacity
Water governance as connective capacity
by 
Edelenbos, Jurian.
Format: 
Books
Publication Date 
2013
Excerpt: 
Public-private sector cooperation.
Available: Copies:
8. 
Cover image for Music business handbook and career guide
Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues
Available: Copies:
9. 
Cover image for Racism, sexism, and the media : multicultural issues into the new communications age
Racism, sexism, and the media : multicultural issues into the new communications age
Racism, sexism, and the media : multicultural issues into the new communications age
by 
Wilson, Clint C., II
Format: 
Books
Publication Date 
2013
Excerpt: 
-so-silent partners -- Public relations : an opportunity to influence the media -- pt. IV Overcoming race and gender
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10. 
Cover image for Media relations : issues and strategies
Media relations : issues and strategies
by 
Johnston, Jane, 1961-
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Public relations -- Australia.
Available: Copies:
11. 
Cover image for Media today : mass communication in a converging world
Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
media ; Financing and shaping the media : advertising, public relations, and marketing communications
Available: Copies:
12. 
Cover image for The PR styleguide
The PR styleguide
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2013
Excerpt: 
Public relations -- Authorship -- Style manuals.
Available: Copies:
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