Principles of innovation : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Branding the ordinary

Leveraging customer service to build brand equity

A study of brand memorability and engagement at the South African music festival Oppikoppi

Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

How the Motaung family values, built a successful sports brand

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa