by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management
by
Fullerton, Sam.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html
Format:
Books
Publication Date
2007
Excerpt:
marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation
by
Gordon, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024223.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-d.html
Format:
Books
Publication Date
2007
Excerpt:
job and marriage from an almost inevitable destruction. In the mode of other best selling business
by
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format:
Books
Publication Date
2007
Excerpt:
Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:
Books
Publication Date
2007
Excerpt:
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
by
Matthews, Nicole.
Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007007169.html
Format:
Books
Publication Date
2007
Excerpt:
and participant observation in the study of the selling and marketing of science fiction and fantasy
by
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format:
Books
Publication Date
2007
Excerpt:
-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and
by
Performance Associates, Inc.
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018854.html
Format:
Books
Publication Date
2007
Excerpt:
partners: communicating across functions -- Exceptional service is in the details -- Good selling is good
by
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format:
Books
Publication Date
2007
Excerpt:
-- 9. Advertising -- 10. Other forms of communication -- 11. Value negotiation and personal selling
by
Godin, Seth.
Format:
Books
Publication Date
2007 2006
Excerpt:
All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.
by
Kramer, Mark (Mark William), 1944-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0719/2006026809-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0719/2006026809-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006026809.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0719/2006026809-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006026809.html
Format:
Books
Publication Date
2007
Excerpt:
Telling true stories : a nonfiction writers' guide from the Nieman Foundation at Harvard University /

